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Delivery
Five-week online course. optional weekly live instructor sessions.
Cost
USD 1,850 · full course tuition
Time commitment
6-8 hours per week.
Scope
Sales-focused
What the curriculum covers
A five-week AI seller playbook covers prospect ICPs, account personalization, pipeline nurturing and real-call follow-up, discovery and RFP/stakeholder proposals, objections/decks/role-play, and agentic workflow maps with human checks.
Published learning outputs
25accountProspectingKit/3touchoutreach
Pipeline segmentation/5touchNurtureKit
Discovery/RFP proposal and competition battlecard
Objectionguide/customdeck
Two agentic workflow designs, with maps, prompts and human controls
Illustrative workflow for evaluating learning. Ask which steps the course actually includes.
Practice & support
Practice
Module assessments and practical playbook assignments. the stated completion rule requires all playbook assignments plus at least 70% on module assessments.
Feedback
Optional weekly two-hour instructor sessions and learner support. Ask whether individual instructor feedback is included.
Certificate
Certificate of completion from UT Austin. no academic credit. Completion requires all playbook assignments and >=70% on module assessments.
Before you enroll
Price basis
full course tuition
Required software
Confirm which accounts and paid software plans you need.