What the curriculum covers
- AI foundations/research and competitor review.
- ICP, positioning and briefing.
- Campaign/content planning and personalization.
- Account research, meeting prep, questions, hypotheses and objections.
- Conversation summary, proposal draft, CRM/risk/opportunity review and next steps.
- Applied project across ICP, briefing, campaign, outreach, follow-up and analysis.
Published learning outputs
- Integrated campaign/outreach/follow-up project. exact deliverable depends on contract.
Illustrative workflow for evaluating learning. Ask which steps the course actually includes.Practice & support
- Practice
- Demonstrations and applied project. organization-specific practice customized.
- Feedback
- Ask whether individual feedback is included.
- Certificate
- Ask about assessment and certificate terms.
Before you enroll
- Price basis
- Confirm tuition and what it includes.
- Required software
- Check which accounts and paid plans you need.
- Prerequisites
- Ask about prior knowledge and required setup.
- Access terms
- Format and schedule agreed.
- Language
- Confirm instruction language
- Enrollment
- Check enrollment with provider
How this relates to sales
This is a broader curriculum. Compare the relevant modules with your sales task and ask whether you can use your own sales examples.