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Delivery
Flexible, self-paced Coursera course. Coursera offers course materials and certificates through its enrollment options. exact no-certificate access may vary by course and market.
Cost
Ask provider for price
Time commitment
About 6 hours. 18 videos, 5 readings and 4 assignments.
Scope
Sales-focused
What the curriculum covers
Build a sales strategy from market insights
Analyze buyer profiles, needs and communications
Use A/B tests to improve sales messages
Analyze sales data, patterns and forecast signals
Map the customer journey
Published learning outputs
Sales-strategy analysis, experiment plan and customer-journey analysis
Illustrative workflow for evaluating learning. Ask which steps the course actually includes.
Practice & support
Practice
Four assignments and optional peer review. page describes applied market, messaging, sales-data and journey-analysis work.
Feedback
Course page lists AI-graded assignments and optional peer review where shown. no instructor feedback established.
Certificate
Shareable Coursera course certificate listed.
Before you enroll
Price basis
Confirm tuition and what it includes.
Required software
Separate Claude access may be required. Confirm which accounts and paid software plans you need.
Prerequisites
Foundational sales-process knowledge (prospecting, qualification, proposals, objections, negotiation, closing). CRM familiarity such as Salesforce or SugarCRM is required.
Access terms
Enrollment is through Coursera. exact access tier and price depend on the selected enrollment option.