Check enrollment with provider · Confirm instruction language
Delivery
Two live online evening workshop sessions. The course is independently purchasable.
Cost
PEN 480 · regular standalone workshop fee
Time commitment
September 28 and 30, 2026, 19:00–22:15 each: 6.5 scheduled hours; the course description advertises six hours. Confirm teaching time and breaks.
Scope
Sales-focused
What the curriculum covers
AI prospecting foundations/generative buyer personas; lead-generation automation; commercial research prompts; score/prioritize/enrich prospect database; and a practical AI workshop.
Published learning outputs
Leadscoringmodel.
Illustrative workflow for evaluating learning. Ask which steps the course actually includes.
Practice & support
Practice
The parent certificate describes a learner-created artifact for each workshop. Ask what you produce in this standalone workshop.
Feedback
Closing workshop AI feedback is explicitly stated. Ask whether individual instructor feedback is included.
Certificate
Attendance certificate from Universidad ESAN/Graduate School. Full attendance is required; the provider states 21 business days in its certificate terms. Confirm the issuance timeline, accreditation and recognition.
Before you enroll
Price basis
Regular standalone workshop fee
Required software
Check which accounts and paid plans you need.
Prerequisites
Ask about prior knowledge and required setup.
Access terms
Confirm access length, cancellation and retake terms.
