Prompt Engineering for Marketing and Sales Automation
AI prompt foundations, marketing content and engagement. seller lead qualification/scoring, follow-up prompts, AI sales scripts/negotiation. customer/sales data insights. CRM and Zapier/Make integration. privacy. hands-on lead-nurturing sequence and chatbot/campaign labs.
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Delivery
Live online, onsite or custom private-group training.
Cost
GBP 3,200 · starting fee for a private group taught live online, plus VAT
Time commitment
14 provider-stated hours.
Scope
Broader / transferable
What the curriculum covers
AI prompt foundations, marketing content and engagement. seller lead qualification/scoring, follow-up prompts, AI sales scripts/negotiation. customer/sales data insights. CRM and Zapier/Make integration. privacy. hands-on lead-nurturing sequence and chatbot/campaign labs.
Illustrative workflow for evaluating learning. Ask which steps the course actually includes.
Practice & support
Practice
Extensive exercises and live-lab implementation. named lead-nurturing email-sequence lab.
Feedback
Ask whether individual feedback is included.
Certificate
Ask about assessment and certificate terms.
Before you enroll
Price basis
starting fee for a private group taught live online, plus VAT
Required software
Check which accounts and paid plans you need.
Prerequisites
Marketing/sales-process and digital-platform familiarity.
Access terms
Confirm access length, cancellation and retake terms.
Language
Confirm instruction language
Enrollment
Check enrollment with provider
How this relates to sales
This is a broader curriculum. Compare the relevant modules with your sales task and ask whether you can use your own sales examples.
Broader prospecting course with an 11-lecture, 75-minute AI unit covering CRM, outreach, conversation and data-tool selection; AI account and ICP research; predictive lead scoring; contextual cold-email openings, value and calls to action; LinkedIn outreach; and forecasting/follow-up use cases.
