Generative AI for Sales & Marketing Professionals

What the curriculum covers

• Six modules blend a sales-forecasting lab with marketing analysis, business-operations integration, ethical considerations, and a final strategy brief.

Published learning outputs

• AI-generated sales forecast/report. final peer-reviewed Marketing Intelligence Brief integrating forecasting, segmentation and ethics.

Practice & support

Practice

Sales module uses ChatGPT or Claude with historical sales data to build forecasts, create reports and test assumptions. the larger course also includes marketing segmentation/sentiment and business-use-case exercises.

Feedback

Four AI-graded assignments are listed. sales forecasting includes a peer review. final 60-minute Marketing Intelligence Brief is peer reviewed.

Certificate

Shareable certificate.

Before you enroll

Price basis

subscription or course enrollment

Required software

External AI tools are used. platform course access is through Coursera.

Prerequisites

Intermediate level. recommended experience shown. Basic sales/CRM familiarity is helpful per related course FAQ.

Access terms

Coursera course page shows Enroll now and subscription inclusion. paid certificate/assessment options are described in FAQ. Exact current enrollment terms can vary.

Language

English instruction/materials confirmed

Enrollment

Check enrollment with provider